ASAP is a student organization across universities in the USA, that stands for "Aspiring Student Affairs Professionals". It is for students who want to go on to help students in their career at an academic institution. I designed the logo for the ASAP organization at my alma mater. This was one of the concepts presented to my client. It was inspired by modern museum design. My intention was to make the "ASAP" more abstract since it could be confused with the acronym for "as soon as possible".